Pen Name sets the standard for high-impact creative — trusted by names like Tim Ferriss, LeBron James, Arnold Schwarzenegger, and Reid Hoffman. From top-ranked podcasts to iconic brand launches, their work shapes culture at the highest level.
- Web Design
- Web Development
- Art Direction
The Project
While Pen Name’s work stands out, their website was dated, static, and understated to a fault, a stark contrast to the impact they’re known for. We partnered with Pen Name to create a digital presence that matches the caliber of their output. The goal: build a site as confident and intentional as the work it showcases.
A Crafted Experience
Our job wasn’t to make them louder. It was to make them undeniable. We built a site that mirrors the way they operate: sharp, fast, and deeply intentional. Every interaction is considered. Every detail earns its place. From the navigation to the motion to the typography, nothing is added without purpose. The site doesn’t try to impress, it simply reflects the confidence of a team that knows exactly what they’re doing. It’s a platform that speaks clearly, works seamlessly, and holds up to the level of names that trust Pen Name with their reputation.

