Parallel

As a hub for health and wellness, the Parallel brand touches an almost limitless number of stories from big name disruptors to everyday people. Each story, product, or person they amplify becomes part of a collective uncommon perspective about what it means to live well.

In turn, we emphasized parallelism and momentum
in the wordmark itself, embodying the very ethos of connection. Lines extend from the letterforms, running through Parallel, linking stories and values back to the brand that platforms them.

Unique perspectives materialize fresh ideas, and
Parallel celebrates just that. Imagery for the brand reflects its commitment to charting untrodden territory, landing as relatable and raw by blending unexpected subject matter with the humanity of the unceremoniously everyday.

The flip-side of Parallel is Prism. A newsletter that examines what’s happening in health and wellness day by day. Where Parallel brings creators, content, and products together, Prism refracts that through-line into an even more expansive spectrum of people, places,
and ideas. Less through-line and more kaleidoscope,
the Prism identity interacts with Parallel’s, dispersing topics into a spectrum of perspectives that push the conversation even further.