Panaji is creating the world's fluffiest flatbreads. With a strong retail presence and plans to scale, they had an appetite for a new website that would set the table for future growth.
Panaji makes famously fluffy, deliciously buttery naan flatbreads for every meal and moment. The brand already had standout packaging, a vibrant visual foundation, and a product that people genuinely loved. The only thing missing was an impactful website to match.
Inspired by the colourful product packaging—and the joy of great food shared with friends—our visual approach captures vibrant, expressive, and authentic moments spent around the table.
In addition to the website, we produced a brand video to give life to the homepage hero and add a bit of spice to their social presence.
Credits:
Production Company Hadron Films
Executive Producer Chris Wilkinson
Producer Marvin Marwah
Directors Philippe Collins, Julian Geraets
First Assistant Director Avery Beutel
Pen Name sets the standard for high-impact creative — trusted by names like Tim Ferriss, LeBron James, Arnold Schwarzenegger, and Reid Hoffman. From top-ranked podcasts to iconic brand launches, their work shapes culture at the highest level.
Keep scrolling for the next project