Overheard on Wall Street
Overheard on Wall Street commands the trust and attention of over 2 million people across its platforms. They've changed how information moves and where it comes from: the people actually working Wall Street. Know it here first. This is where Wall Street lives.
- Brand Identity
- Website Design
From punchline to press
Starting as a meme account, Overheard on Wall Street grew into a newsroom, running a beat most outlets can't touch: the trading floor, the quiet meetings, the private feeds. Respected for the quality of their information, the brand has accumulated a massive following across its platforms. Our challenge was to build a brand worth of the trust and attention it so effortlessly commands.
Masthead grants credibility, sources confirm
The wordmark takes its cue from the mastheads and nameplates newspapers have used to signal trust for over a century. Traditional in feel and unmistakable at a glance, wearing one gives Overheard on Wall Street a monument to the trust it's earned, and a quiet wink to the institutions it's replacing.
Old tricks underpin new deals
Every Overheard on Wall Street brand pulls from the same inspiration: the way it used to run, back when deals were made face to face and what was worth knowing came hot off someone’s desk.
Buysiders: the club, exclusive and invite-only. Built for the influential. Where deals get made.
Wall Street 360: the business card. Pulled from a pocket when you need to see how you stack up.
Overheard on Wall Street: the front page of a newspaper made digital. Gathering, distilling, and serving up content across its platforms and pulling the brands together.
