Brand design, pure and simple
Since the very beginning, Ora's been challenging the establishment, asking why things can't be done better, and then doing it. Their story comes from plants. And their ethical sourcing is based in quality of ingredients. As such we wanted plants to take centre stage as part of the brand, with a visual system that's as clean and simple as their ingredients. To further build out the brand, we developed an illustration set that can be seen across their print and campaign collateral.