Montfort Capital is building a future where private credit is accessible to everyone. They needed a bold identity to match their bold vision.
- Naming
- Brand Identity
- Web Design
What's in a name?
Montfort came to us with a blank slate: A nameless portfolio of companies making private credit accessible to investors.
Our challenge was to create a unifying brand that felt trusted, timeless, and familiar, while establishing itself as a modern disrupter to an archaic industry.
Building the Montfort story
It was clear from the start that bringing together these disparate pieces required more than just a name and a logo.
So we began to imagine Montfort not as a brand, but a destination. A world of aspirational spaces, powered by smart investing decisions, that invite you to step inside and create your own stories.
Putting stock in the brand
Inspired by broadsheets, ledgers, and printed reports, digital touchpoints nod to physical counterparts, creating a cohesive brand experience whether you’re on a boat or in the boardroom.
