Brand and packaging design for June Science, a new range of targeted, fast-melt probiotics. 

Brand, Packaging & Web Design for Probiotic Brand

ONBOX built the brand identity, packaging, website, and product development strategy for June Science — a new category of targeted, active-culture probiotics built around the positioning Greatness Takes Guts.

June Science — ONBOX

A new category of targeted FastMelt probiotics designed for active people, built on decades of research by its parent company.

June Science

ONBOX built June Science from the ground up — from brand naming and strategy through to identity, packaging, website, and product development. June Science is a new category of FastMelt targeted probiotics designed for active people. ONBOX defined target audiences, brand pillars, company values, and a brand personality built around the differentiator Active Culture Formulas. The brand strategy informed the products themselves, with ONBOX working closely with the client to help formulate custom probiotic blends true to the brand narrative. The resulting positioning: Greatness Takes Guts.

June Science — Brand Identity, Packaging, Web Design & Product Development

ONBOX established target audiences, brand pillars, company values, and a brand personality for June Science, built around the differentiator Active Culture Formulas — targeted probiotics that work as hard as you do. The strategy defined the brand's positioning in a crowded category and ultimately informed the product formulations themselves.

Brand Strategy — Active Culture Formulas

A bold brand identity built around the strategic positioning Greatness Takes Guts. A clean black and white colour palette and gritty, aspirational tone of voice positions June Science at home in active and extreme sports culture rather than the traditional wellness aisle — distinctly different from the category norm.

Brand Identity — Greatness Takes Guts

Packaging designed to stand out in a crowded probiotics category, reflecting the brand's active, no-nonsense identity and functional messaging hierarchy.

Packaging Design

A website built to support the June Science brand launch, communicating the Active Culture Formulas positioning and product range to a health-conscious, active audience.

Website Design

ONBOX worked closely with the June Science team to help formulate custom probiotic blends that felt authentically true to the brand narrative — an unusual extension of the brand strategy work into product development itself.

Product Development

June Science is trailblazing an entirely new category of probiotics. One that's targeted, tasty, and designed for life on the go. We worked closely with the team to help brand their breakthrough range.

When June Science first approached ONBOX, they had an idea for a product but not much else. The team knew they wanted to make FastMelt probiotics but they weren't sure how to position them. Our challenge was to help this new form factor stand out amongst a sea of sameness in a dauntingly crowded category. 

After settling on a brand name, we nailed down Target Audiences, identified Brand Pillars, defined Company Values, and crafted an ownable Personality built around a simple brand differentiator: Active Culture Formulas. Targeted probiotics that work as hard as you do. 

Ultimately the brand strategy ended up informing the products themselves, and we worked closely with the client to help formulate custom probiotic blends that felt distinctly true to their bold new Brand Narrative.

An active approach

June Science is built on the simple truth that in order to achieve your best, you need a solid foundation. And because your gut health is responsible for basically everything that makes you, you — from your mood to your muscle recovery — there's nothing more foundational. This core idea led us to the brand's strategic positioning, 



On the surface this allows the brand to be intentionally bold. With a rallying cry designed to feel more at home at an extreme sports event than a medicine cabinet. The tone is gritty yet inviting. Aspirational yet accessible. Decidedly active. And distinctly unique in the space. (See ya later, Smiling-Elderly-Couple-Walking.jpg)

Beneath that, however, there's a solid, proven scientific foundation, informed by decades of research by the brand's parent company. A cleaner, no-nonsense approach and a simple black and white color palette allows the brand to be serious when it needs to be, and to drill down into more functional messaging. 

Branding Greatness

The Mainstays

The Mainstays create pantry crowd-pleasers that are high-quality and just a little bit fun. With the products gaining traction on shelves, parent company Dovre Foods asked ONBOX to help craft a website that would match the brand's joyful flavour.

The Mainstays website goes beyond being just a digital pantry of plain product cards. Quality-focused, creative, and playful, every decision was intended to expand the brand in a way that feels true to who they are. Jammy buttons, fun cursors, and a hungry feline footer express the company's belief that food should be fun and flavourful.

The Mainstays

A Website To Savour

June Science