Hark is putting wags into bags, with the only human-grade raw food that's also made with heart-healthy grains and whole ingredients.
Hark engaged ONBOX looking for a brand sprint. We try to only do a few of these a year, and only for brands that we think will make them count. In this instance the founding team had clear messaging and a robust internal positioning document, and just needed a quick-to-market identity that would help them establish an initial brand playbook for fundraising. Plus, dogs. Done deal.
As out-and-out dog lovers, the team leapt at the opportunity to unleash on this one. Inspired by the telltale "clink" sound of frozen food hitting a dog bowl, we quickly fell in love with the idea of an onomatopoeic brand — one that let us use dynamic typography to emulate happy pups of all types.
In just under two weeks we had a complete brand toolbox handed over, all within Figma for complete flexibility. The sprint included logos, packaging, photography styles, launch graphics and a one page website homepage.
Pen Name sets the standard for high-impact creative — trusted by names like Tim Ferriss, LeBron James, Arnold Schwarzenegger, and Reid Hoffman. From top-ranked podcasts to iconic brand launches, their work shapes culture at the highest level.
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