As the trusted ingredient supplier for leading supplement brands, Fresh Nutrition knows a thing or two about quality. Now, they're cutting out the middlemen and making premium nutrition more affordable for everyone.
- Brand Strategy
- Brand Identity
- Packaging
- Web Design
- Amazon A+
- Copywriting
Going back to basics
After seeing strong sales during the vitamin-fuelled Covid days, Fresh Nutrition’s market footprint had started to plateau. They had a strong Amazon presence and great product. But a fragmented and confusing brand with little creative oversight meant that customer acquisition was dropping off. It was time for a refresh.
A comprehensive rebrand
Utilizing our embedded partnership process, the ONBOX team led Fresh Nutrition through a comprehensive repositioning and brand overhaul — including a complete rebuild of their Shopify website. After aligning on a strategy, we rolled out copywriting, design, packaging and marketing strategy for 35+ flagship supplement products.
Bringing it all together
The rebrand gave the Fresh Nutrition team an ownable brand identity, built around their core strengths of direct-to-you simplicity and clarity. The scalable design system helps products stand out in a crowded marketplace, and a close working relationship between ONBOX and product managers continues to enable rapid product innovation and quick go-to-market rollouts, helping the brand stay ahead of the competition.
Now that’s Fresh.
