Established by Max Curzon-Price and Andrew Kong, Bar Supernova brings together Michelin-recognized craft, narrative creativity, and a joyous approach to human-centric hospitality that redefines what a cocktail bar can be.
Max and Andrew have been pioneering the craft of service for years. What sets them apart in their industry, is asking “What If” and following their curiosity at every turn. The result is, at its heart, an experience that welcomes guests into an unforgettable universe of boundary-pushing cocktails and delight.
Here are just a few of the questions we asked ourselves.
We looked everywhere from abstract expressionism to conceptual art, and more. What we discovered was an idea that would tell the Supernova story through the act of authorship as well as through design.
We ambushed guests at the next Supernova pop-up, carrying ink alongside cocktails to tables. We offered each guest a brush and a small trimmed square of parchment, each with their very own prompt.
Many guests objected. “No. I shouldn’t. It won’t be good. I don’t know what to do.” We encouraged. We consoled. We coached. Then, almost as if scripted, the calligrapher would think for a minute, and with a sudden burst of energy, scrawl the most glorious letter you’d ever seen.
Every single letter in the Supernova wordmark was hand painted by a guest. The ritual became part of the experience of attending, and together we created a modular wordmark containing over 100 unique letters hand painted by real people.
The truest expression of this brand was to run an experiment that imbued the Supernova identity with marks made up of everyone Max and Andrew love.
As far as philosophical musings go, Supernova has a surprising number for a bar. Part of the challenge was to bring these concepts into balance, offering each a moment to shine within the identity.
An important part of their approach lies in a process both practical and thought-provoking. Food scraps that would otherwise be discarded are processed into distillates and given new life. Oyster shells, cacao nibs, and fruit skins become the heart of fresh cocktails. But more than that, the method tells a story. Everything ends, and those endings catalyze new beginnings.
Through colour, texture, and the beauty of the human hand we were able to emphasize the frenetic creativity at play behind the bar. It is fearless, accepting, imperfect, and exactly as it should be.
Experiencing the bar combined with the brand creates an environment that feels welcoming and unexpected.
At Supernova every visit becomes an opportunity for curiosity and communication.
At Supernova, you never know what to expect.
At Supernova, you experience things that you may never experience again.
At Supernova, there's a ten year timer.
At ONBOX, we asked ourselves 'What If?"
Cipher Digital is a publicly traded company that builds and operates high-density data centers for the world's largest organisations. As the company rapidly evolved into a global leader in hyperscale infrastructure, ONBOX delivered a strategic design refresh built to match their ambition.
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