ONBOX developed the brand identity and website for The Pump Club, a Webby Award-winning daily podcast and newsletter by Arnold Schwarzenegger. 

Brand and packaging design for June Science, a new range of targeted, fast-melt probiotics. 

June Science

June Science is trailblazing an entirely new category of probiotics. One that's targeted, tasty, and designed for life on the go. We worked closely with the team to help brand their breakthrough range.

When June Science first approached ONBOX, they had an idea for a product but not much else. The team knew they wanted to make FastMelt probiotics but they weren't sure how to position them. Our challenge was to help this new form factor stand out amongst a sea of sameness in a dauntingly crowded category. 

After settling on a brand name, we nailed down Target Audiences, identified Brand Pillars, defined Company Values, and crafted an ownable Personality built around a simple brand differentiator: Active Culture Formulas. Targeted probiotics that work as hard as you do. 

Ultimately the brand strategy ended up informing the products themselves, and we worked closely with the client to help formulate custom probiotic blends that felt distinctly true to their bold new Brand Narrative.

An active approach

June Science is built on the simple truth that in order to achieve your best, you need a solid foundation. And because your gut health is responsible for basically everything that makes you, you — from your mood to your muscle recovery — there's nothing more foundational. This core idea led us to the brand's strategic positioning, 



On the surface this allows the brand to be intentionally bold. With a rallying cry designed to feel more at home at an extreme sports event than a medicine cabinet. The tone is gritty yet inviting. Aspirational yet accessible. Decidedly active. And distinctly unique in the space. (See ya later, Smiling-Elderly-Couple-Walking.jpg)

Beneath that, however, there's a solid, proven scientific foundation, informed by decades of research by the brand's parent company. A cleaner, no-nonsense approach and a simple black and white color palette allows the brand to be serious when it needs to be, and to drill down into more functional messaging. 

Branding Greatness

Arnold’s Pump Club is a space of positivity. It’s where people come to get motivated, inspired, and feel good about themselves and the world. We explore the idea of the website as a wall of inspiration, in two visual directions:

One as a vision board of cut-out quotes and images the way you’d put your heroes and idols up on a bedroom wall or your locker door at the gym.

Another taps into the idea of positive reinforcement and plays on the feeling of getting rewarded with stickers and other memorabilia as evidence of a job well done.

Arnold’s Pump Club

Arnold Schwarzenegger is on a mission to bring positivity to the world. His daily newsletter and podcast, Arnold’s Pump Club, aims to make it easier to live a healthier, happier life without all the confusion and stress.

Arnold's Pump Club came to us with a baseline logo and an inspiring vision. After pinching ourselves, we began a close working relationship with Arnold’s team, working to develop the Pump Club into a wider recognizable brand identity that would enable growth across the website, newsletter content, limited edition merch, and social media posts.

Building a strong identity

Building on iconic Arnold moments and messaging from the newsletter, regular merch drops let fans share their positivity and proudly rock a piece of the Pump Club identity.

Arnold’s Pump Club

Building a strong identity

Limited Edition Merch

June Science