Stocktwits

As the original creators of the “$cashtag”, Stocktwits has been a pioneer in blending social interaction and investing. We partnered with their team to create a reimagined identity that reflects the future of financial culture.

  • Brand Identity
  • Art Direction
  • Strategy
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Finding a pulse

The financial industry is changing. Fast. And with over 10 million users, Stocktwits is the place that it's happening. But with a brand that looked better suited to the days when Facebook had walls and Twitter had normal human beings, it was time for an update.

We reimagined a brand built to reflect the pulse of the modern market and designed to resonate with the fast-moving, ever-evolving nature of today's investing culture. At the heart of the visual identity, the $cashtag, now contained within a speech bubble, frames Stocktwits as the ultimate space for connection, conversation, and community around finance.

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Designs for Degens

The design system is unapologetic and modern, with bold typography and a vibrant colour palette that captures the intensity and energy of online financial communities. Infused with the same irreverent energy that turns market rallies into memes and trading losses into viral content, the identity commands attention whether it's breaking market news or dropping the hottest trading memes.

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